Right Side Up

I mean the magazine, not the direct marketing specialism (which still sputters along with its antiquated language and processes)…….

Sad to see the old direct marketing gossip magazine falling by the wayside; a victim of the economic  times I suspect rather than what the PR spin in the article says.

Precision Marketing was the magazine that sent me along career path i’ve followed since 1987; I even remember the article (i’ve still got it somewhere) in which the then CEO of Brann predicted the growing need for people who understood both Marketing and ‘Data’. Let’s face it….she was right!!!

Iain

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admin Data, News Data, DirectMarketing

Sorry for the hiatus. We’ve been very busy of late. Two things to check out, apart from an ongoing project to revamp this website. First, take a look at Mydex. It’s a new start-up that could make the concept of Volunteered Personal Information and ‘vendor relationship management’ (www.projectvrm.net) a reality. Also a new business I’m involved in (Ctrl-Shift) which is researching and developing projects for product/service providers wanting to come to terms with the rise of buyer-centricity.

Alan Mitchell

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AlanMitchell News, Project VRM