I mean the magazine, not the direct marketing specialism (which still sputters along with its antiquated language and processes)…….
Sad to see the old direct marketing gossip magazine falling by the wayside; a victim of the economic times I suspect rather than what the PR spin in the article says.
Precision Marketing was the magazine that sent me along career path i’ve followed since 1987; I even remember the article (i’ve still got it somewhere) in which the then CEO of Brann predicted the growing need for people who understood both Marketing and ‘Data’. Let’s face it….she was right!!!