For about ten years now I’ve been banging on about buyer-centricity – the concept of a business that exists to work for and on behalf of the individual, helping the individual manage his or her relationship with the world out there, including organisations.
For a long time now, I’ve been working with Iain Henderson and others, including William Heath and David Alexander, to make this vision a reality.
Next week we announce publicly a test of the first working prototype of such a service: The Personal Data Store.
In preparation for this launch, we have published a White Paper (http://bit.ly/b1jvGN) which explores the concept in depth: what it does, how it works, what its implications are. I would be really interested in your comments.
PS: This is what the Press Release says:
30th September 2010
“The case for Personal Information Empowerment” –
Mydex publishes groundbreaking White Paper
Imagine a world where:
- Instead of signing companies’ terms and conditions and agreeing to their privacy policies every time you do business with them, they sign yours.
- Instead of people spamming you with messages, you choose who communicates with you about what, when – and can turn these communications on and off at will.
- You have much greater visibility and control over what organisations are doing with your personal information.
- You don’t have to remember a different password every time you log on to an Internet site.
- Instead of being tracked and monitored wherever you go online (or offline for that matter), you collect your own data about yourself which companies pay to access.
- When you’ve got a complicated online form, you can fill it in almost automatically (and safely and securely) with just a few clicks, and automatically save a copy for your own records.
- When you move home or make other changes in your life, you don’t have to phone up or go online with dozens of different organisations jumping through their hoops set up for their convenience. Instead, you can tell them all at one go, simply by registering this change in your own personal database.
- Where governments and organisations can cut the cost of managing data and privacy protection whilst increasing security, efficiency and quality of service to individuals through a controlled exchange of information.
This is Mydex’s vision of the world outlined in its new White Paper: The Case for Personal Information Empowerment – The rise of the personal data store.
In the White Paper, Mydex * proposes that a fundamental shift in personal information management – where individuals ‘own’ and manage their own personal data – transforms relationships between individuals and organisations with significant benefits for both sides. It is also the catalyst of an entirely new business and service eco-system of personal information management services.
The White Paper provides the context and ‘big picture’ for a unique live service – the Personal Data Store – which will shortly be trialled.
The Mydex service:
- helps people regain control of their personal data – so that they only share it with other people and organisations when they want to and how they want to.
- helps individuals turn their personal data into a personal asset which supports them in managing their lives better and which also saves them time and hassle and may even earn them a bit of extra cash
- uses next-gen internet technologies that transform users’ online experience (say goodbye to passwords, log-ins and cookies, for a start).
http://bit.ly/b1jvGN Mydex White Paper: The Case for Personal Information Empowerment: The rise of the personal data store
* Mydex is incorporated as a Community Interest Company, which means that it is designed as a social enterprise that wants to use its profits and assets for the public good. Mydex’s social purpose is “to help individuals realise the value of their personal data”.