Right Side Up

Here’s my theory on what happens when the subject of VRM/ buyer-centricity is raised in a CRM context.

Hopefully we can work on improving our VRM sales pitch at the VRM workshop in Mountain View later this week.

Anyone with suggestions as to how we can better tell the story and who won’t be at the meeting this week then please chip in with comments and we’ll make sure they get taken onboard.

Iain

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Iain Henderson Project VRM