The Attention Economy?
I’ve just been revisiting a debate which flared up a couple of years ago and which seems to be returning: are we moving towards an attention economy or, perhaps an intention economy?
Thinking about it, I don’t think we are moving towards either because they are both sub-sets of something much bigger. When push comes to shove, economies are organised around human beings’ physiological, psychological and social needs and wants. How we address these needs and wants changes over time and this is driven by decisions: we achieve our goals by making better decisions, and implementing these decisions better.
Call it MAIDB for short: Making and Implementing Decisions Better.
Ultimately, that’s what people want to do. But doing it is very difficult. And understanding how to do it better seems to be even more difficult.
The more I look at this, the bigger it gets.
Alan Mitchell
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