Precision Marketing RIP….
February 23rd, 2009
I mean the magazine, not the direct marketing specialism (which still sputters along with its antiquated language and processes)…….
Sad to see the old direct marketing gossip magazine falling by the wayside; a victim of the economic times I suspect rather than what the PR spin in the article says.
Precision Marketing was the magazine that sent me along career path i’ve followed since 1987; I even remember the article (i’ve still got it somewhere) in which the then CEO of Brann predicted the growing need for people who understood both Marketing and ‘Data’. Let’s face it….she was right!!!
Iain
Marketing Week has picked up the slack though. Not a regular reader of Precision Marketing I used to flick through the old reception copies.
We have now got a Marketing Week subscription though and the DM section is normally pretty good.
Just came across this post that made me think about ‘Precision Week’. I’m finding myself reading more marketing stuffs online these days, but have to admit that flicking through a Precision Marketing mag while waiting for the train was something that did keep my mind busy.
Tracy