Paying consumers to be good

Scott MacStravic suggests that financial incentives for a more healthy lifestyle can create win-wins all round. See article

A new buyer-centricity in health care

Many health services are 'payer-centric' rather than 'patient-centric' - and the differences between the two concepts are much more than cosmetic, argues Scott MacStravic. See article

Promoting Customer Loyalty: carrot or stick?
Increased 'exit costs' or a positive reason to stay. Superior product benefits, or additional benefit from an ongoing relationship? How the dynamics of loyalty are changing, by Scott MacStravic

A BCC Applications matrix

Where, exactly, do the opportunities and benefits of buyer and person-centric commerce lie? In this article, Scott MacStravic offers a way of classifying these opportunities and benefits. See also, a comment by Alan Mitchell

A new approach to BCC

What can sellers do to accomodate the shift towards buyer-centric commerce? Scott MacStravic considers their options.

BCC analytics

The world of CRM has many metrics of analysis and success such as 'cost to serve' and 'customer life time value'. What are the equivalents in BCC, asks Scott MacStravic?

BCC and a new accountability

Traditional companies are formally accountable to shareholders. Buyer- and person-centric services should be accountable to individuals. How could such accountability work, asks Scott MacStravic?

BCC for employees

How can the concept of buyer-centricity be applied to employee relationships? Easy, suggests Scott MacStravic.

More ...

For more articles on different aspects of buyer- and person-centric commerce, please click here.