The Interface

PIMS: Harbingers of a Person-Centric Economy

Some key points from the White Paper:

• PIMS help individuals acquire, store, protect, volunteer and share the information they need to manage their lives better.

• PIMS are set to become the central and pivotal interface between individuals and organisations. PIMS are therefore disruptive to all existing forms of interface: marketing and advertising, retailing, customer relationship management, customer service, etc.

• PIMS will transform how people access and use every conceivable type and form of service, both public and private – and how service providers provide these services. Entire industries - retailing, health, marketing, financial services, travel, education, the media, public services will all be transformed by them. So will the world of work (where the same principles of information use apply).

• They herald a shift from today’s environment of organisations doing ‘customer relationship management’ to individuals doing ‘supplier relationship management’.

• PIMS will fulfil two crucial roles. They will emerge as individuals’ first port of call when making decisions, and as individuals’ preferred interface with organisations; their chosen channel to market and the mechanism via which they arrange and fulfil service delivery.

• In doing so, PIMS will become a pivotal infrastructure of the 21st century service economy.