Aligning Business and Marketing in
the Age of the Organised Customer
| Added Value Buying Services: the implications |
As Added Value Buying Services gain critical mass they will begin to change 'consumer attitudes to marketing and their expectations of organisations. They will also transform habitual ways of going to market, and the processes and mechanisms individuals and organisations use to interact and transact. They will therefore act as a catalyst for far-reaching change in how companies go to market, and how they think, and do, 'marketing'.
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