The New Bottom Line, by Alan Mitchell, Andreas Bauer and Gerhard Hausruckinger. Capstone Wiley, 2003.

Right Side Up, by Alan Mitchell. Harper Collins, 2001. For many, the seminal book on buyer-centricity.

Promiscuous Customers, Invisible Brands, by Michael Bayler and David Stoughton. Capstone, 2002.

The Support Economy, by Shoshana Zuboff and Jim Maxmin. Penguin 2003.

Complicated Lives, by Michael Willmott and William Nelson. Wiley, 2003.

The Cluetrain Manifesto: The End of Business as Usual, by Christopher Locke, David Weinberger, Doc Searls. Perseus Books Group, 2001

Net Worth John Hagel III and Marc Singer, Harvard Business School Press, 1999

Atomic Roger Camprass and Martin Farncombe, Capstone, 2003