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Aligning Business and Marketing in

the Age of the Organised Customer

 
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Business Opportunities

21st century economies are being reconfigured around a new goal: improving the economics of individuals (as distinct to improving the economics of companies).

Why is this happening? What does it mean for individuals? And what does it mean for the orgnisations they deal?

The Buyer Centric Commerce Forum (BCCF), and this web site, has been set up to explore these questions.

 


 
Buyer Centric Basics

 

Buyer centric commerce is a new way of doing business. A buyer-centric organisation looks at the creation and exchange of value from the point of view of the individual – ‘the buyer’ – rather than from the point of view of a producer, supplier or seller. ....find out more

 

 

 

Click here to access white papers and presentations on buyer-centric themes.