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Aligning Business and Marketing in

the Age of the Organised Customer

 
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Person and buyer-centric businesses and services will take many different forms, providing many different dimensions of value. However, they are likely to draw upon a commont set of supporting ‘modules’ (see left) which they will deploy in different permutations and combinations.

This section of the web-site is meant to be a piece of permanent work in progress and an agenda for ‘action research’. Our aim is to identify as many modules as we can and, as we learn about their operations and applications, deepen our detailed understanding of them: when and where they work for what purposes; where they don’t work and why; what the pitfalls are, and so on.

So your comments and thoughts are welcome! Please send them to: alan.mitchell@rightsideup.net