Buyer centric services and business models will take many different forms (see Main BC models), but they will be united by some common features.

   1) their purpose is to improve the economics of individuals. This is what they are paid to do. This is how their success is measured.

   2) in one way or another, they act on the instructions of the individual. The individual is the specifier. This is made possible by, and depends on, mechanisms and processes which let individuals communicate their desires and preferences to service providers. BC business models are 'bottom up' rather than 'top down' - information volunteered by the individual is the grain of sand around which value is constructed. This is made possible by the emerging infrastructure of personal information management.

   3) buyer-centric business models help individuals deal better with 'the world out there': a core part of their offering is 'supplier relationship management'. For selling companies it is important that they manage their relationships with many different customers - the realm of customer relationship management. Buyer-centric businesses help indiviudals many their relationshps with many different suppliers.