Helping individuals manage their personal data better is a core element of all person-centric commerce.

But what are the issues and the pitfalls?

Is personal data like the fish in the sea: something which is simply there to harvested by anyone with the skills and tools to catch it?

Or is personal data 'private property' - a personal asset whose benefits should accrue to the generator and owner of that asset: the individual?

Right now, this philosophical divide underpins virtually every debate about personal or customer data, privacy, identity management, etc.

See the Personal Digital Identity Association's Statement of Intent

Click here to access white papers and presentations on buyer-centric themes.