Buyer Centric Commerce Forum
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| Person Centric Commerce |
‘Person-centric commerce’ is set to transform how individuals and organisations interact and transact, and change the way our economy works. Defining ideas and principles The individual as a business REVISED Buyer centricity explained in 350 words Personal Information Management Services (A Buyer Centric Commerce Forum White Paper) The person-centric paradigm (a two minute slide presentation on the basic idea) VRM and marketing (a two minute slide presentation on the relationship between Vendor Relationship Management and Customer Relationship Management (CRM).) Core infrastructure Person Centric Services Modules
Personal Knowledge Banks (A Buyer Centric Commerce Forum White Paper) From Choice to Voice NEW! (A Buyer Centric Commerce Forum White Paper) Key building blocks Added Value Buying Services (A Buyer Centric Commerce Forum White Paper) Problem Solving Communities (A Buyer Centric Commerce Forum Discussion Paper, July 2007 ) Debate and implications Implications for marketing Brand strategy A RightSideUp environment means brands have to evolve from opacity to transparency. See Tim Kitchin's presentation Infodemocracy: what it means for your brand NEW! Marketing effectiveness Marketers dream of making consumers 'loyal' to their brands but rarely succeed. Alan Mitchell explains why marketing so often fails to 'work', why marketers so often fail to understand why their marketing fails to work, and what the alternative may look like. 'Marketing Alchemy' and the end of Brand Narcissism |
What's on the Blog 18 May 2008 Are 'cool tools' all we need to empower individuals? Or do we need a lot more than that? 15 March 2008 How VRM will change markets and pricing ... for the better . 4 March 2008 Transparency systems, with 'VRM inside' Tim Kitchin explores the connection between brand strategies and 'infodemocracy'. 19 February 2008 Employee directed health management Scott MacStravic asks what would employee health care look like from a person-centric point of view? 13 February 2008 Unpicking the real meaning of 'identify and meet customer needs' by Alan Mitchell 26 November 2007 Hard re-set for direct marketing by Iain Henderson 26 October 2007 by Iain Henderson 5 October 2007 Is a rise of person-centric services dependent on - or perhaps a cause of - advertising decline? by Alan Mitchell 16 August 2007 Beyond the Persuasion Paradigm Modern commerce is organised around persuading consumers to buy companies' products and services. Enter a new logic: where new value is created by helping individuals make and implement better decisions. 30 May2007 How Maurice Saatchi advertises advertising 26 January 07 The coming crisis of comparison shopping 19 July 06 Long Tail? Or Tall Story? Chris Anderson's new book is causing a buzz. But conceptually, it's a muddle Resources Click here to access white papers and presentations on buyer-centric themes. |
Welcome to
Right Side up
21st century economies are being reconfigured around a new centre of gravity: improving the economics of individuals (as distinct to improving the economics of companies).
- Why is this happening?
- What does it mean for individuals?
- What does it mean for the orgnisations they deal with?
This web site explores these questions.
The Buyer Centric Commerce Forum (BCCF) exists to "to explore, encourage thinking about and understanding of the concept of buyer centric commerce, to help develop and promote best practice and its application, addressing an audience of people who can make a change to buyer centricity happen in their context."
Buyer Centric Basics
Buyer centric commerce is a new way of doing business. A buyer-centric organisation looks at the creation and exchange of value from the point of view of the individual – ‘the buyer’ – rather than from the point of view of a producer, supplier or seller. ....find out more