There are many different possible forms of BC commerce, just as there are many different forms of seller-centric commerce (manufacturing, retailing, financial services etc).
One way to look at BC business models is to consider the core, generic tasks of every business:
- to source inputs; 'go to market'
- to use these inputs to create extra value
- to realise the value of this work via desired outcomes
Looking at each of these core tasks in turn.
Going to market Some buyer-centric services will add value by helping buyers go to market more efficiently and effectively: 'helping the shopper shop' by providing services that help individuals clarify and articulate their needs and preferences, search for the best options on the market, make comparisons, seek and use impartial advice, negotiate better deals and so on. This is the arena of Added Value Buying Services.
Creating extra value Another group of person-centric services will add value by helping individuals manage different aspects of their lives better: different life departments such as 'my home', 'my money' or 'my health' and different live events such as moving home or getting married. These services will help individuals enrich outcomes and cut costs/improve 'productivity' by providing impartial expertise, easier access to the most appropriate services, necessary integration and coordination of these services, and so on. This is the arena of Solution Assembly.
Realising desired outcomes But most individuals source inputs ('go shopping') and manage life departments as a means to an end: to reach personal goals, to achieve some form of personal fulfilment. This tends to be the arena of personal beliefs, causes, hobbies and relationships - where individuals express themselves and realise their potential; where 'the bottom line' is more emotional than financial. Most of these activities and goals take place with, through and in relation to other people. So we call the services that facilitate and encourage these shared activities and pursuits Passion Partnership.
These are the highest levels of buyer-centric commerce - rather akin to the manufacturers, retailers and service providers of today. They, in turn, depend on a whole host of building block services - service components that can be brought together to make higher level services possible and viable. |