The BCCF's mission is:

"to explore, encourage thinking about and understanding of the concept of buyer centric commerce, to help develop and promote best practice and its application, addressing an audience of people who can make a change to buyer centricity happen in their context."

Buyer centric commerce is a new way of doing business. A buyer-centric organisation looks at the creation and exchange of value from the point of view of the individual – ‘the buyer’ – rather than from the point of view of a producer, supplier or seller. ....find out more

Click here to access white papers and presentations on buyer-centric themes.