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Aligning Business and Marketing in

the Age of the Organised Customer

 
 

 

Steering Group

 

 


 
Buyer Centric Basics

 

Buyer centric commerce is a new way of doing business. A buyer-centric organisation looks at the creation and exchange of value from the point of view of the individual – ‘the buyer’ – rather than from the point of view of a producer, supplier or seller. ....find out more

 

 

 

Click here to access white papers and presentations on buyer-centric themes.