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Aligning Business and Marketing in

the Age of the Organised Customer

    
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White Papers & Presentations

 

The individual's perspective

Reinventing Shopping: the rise of

Added Value Buying Services

This White Paper explores how new buyer-centric services are set to transform shopping.

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Personal Knowledge Banks
A critical building block for person-centric commerce is the deployment of personal and other information as a personal asset and resource. This discussion paper, first published in April 2005, outlines a core component of personal information and knoweldge management: the personal knowledge bank.

The Market for Person-Centric services
This brief talk provides a brief overview of the market for person-centric services from an investor's point of view.


Person-Centric Service
In this talk and discussion at the RSA, Alex Cheatle, outlines his vision of how - and why - person-centric services work better than existing models.


Personal Information and Knowledge Management
This brief talk, at the inaugural meeting of the Personal Digital Identity Association, Alan Mitchell outlines the concept of the Personal Information Management Service.

The concept of 'personal profitability'

Traditional seller-centric commerce fails to address certain areas and dimensions of 'consumer' value. Buyer-centric business models fill these value gaps. But what are they, and why do they arise. See The New Bottom Line in 5 minutes

 


 

 

 

The employee perspective

 

Employee health is major issue and cost, especially in the United States. Employers want to reduce health care costs, but they also want healthier employees. A person-centric approach may be the way forward.

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Discussion in depth

 

A deeper exploration of different aspects of buyer- and person-centric commerce see articles

 

Useful books

 

There's a growing literature on buyer-centric themes. Here are some good examples.


 

Fundamental questions

 

Frequently asked questions

 


 
 
 
 

The supplier perspective

From opaque to transparent brands

This presentation by Tim Kitchin looks at the evolution of branding, from its industrial age origins - a focus on benefits with everything else opaque - through 'translucency' to today's emerging challenge of transparency.

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Reinventing Marketing

In this sister paper to 'Reinventing Shopping: the rise of Added Value Buying Services'' Alan Mitchell looks at the rise of Added Value Buying Services from the point of view of marketers? How does marketing need to change?

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Value Chain Integrity
In this discussion paper, BCCF Steering Committee member Tim Kitchin muses about some of the likely effects of a buyer-centric environment on suppliers.